Design Your Life First Academy

Our Mission

To promote economically empowered women who design successful business models that build strong communities.

Design Your Life First


After a successful five-year test market of over 300 women, results indicated that by building upon a foundation of the entrepreneurial leadership mindset, the DYLFA curriculum generates a higher rate of success. Survey showed a 90% completion rate, 70% experienced financial increase in their businesses, and 85% reported improvement in the quality of their life and family.  “Women stated that the learning approach and engaging activities, draws out the best ideas that break through barriers to achievement, creating actionable plans that ensure lasting change.”

DYLFA programs are distributed nationally through its Strategic Partner initiative. Strategic Partners consist of women business leaders who successfully completed the certification program. The program categories are Women Transformed which positions and equips women to advance their careers and/or business to become profitable entrepreneurs on their own terms.  Women who have experienced diminished employment options due to age, health or other factors WT provides a new set of skills that give graduates increased options to earn income.  20Under40 Mentorship is dedicated to providing young women with career and/or business development options post-college, and Women in Transition supports female veterans and the specific needs of employment challenged women to achieving economic empowerment by preparing them for improved employment options and career progression.

Design Your Life First Academy guarantees the resources
needed to improve your quality of life!

Empowering the Real You personal leadership program is for small groups and individuals to design a lifestyle vision. Women leave with a greater sense of direction, inspired, refreshed, and confident regarding their future. As women, transition is our norm, whether you have been in business a long time,  need to rejuvenate, need focus, preparing for an encore career, this program is for you.

Empowering you

How It Works


Empowering the Real You!

Lifestyle and Financial Goals


Career/Entrepreneur Assessments

Your Lifestyle Design


Overall Financial Goals

Action Plan Integration

What Women Say

“Thank you Paula for all you do!  After attending the Design Your Life First program, I experienced a renewed passion for life.  I walked away with a strategic plan that integrated my personal, business, and financial goals.  I was in a state of burnout and discontentment, now I have clarity, energy and a plan to move forward.”

-Mernice Oliver, Corporate Recruiter, Fidelity National Financial/BPG and Founder of Above and Beyond Network, mentoring female insurance agents

“I highly recommend Paula’s coaching program for women if you are ready to get honest with yourself and begin walking in your purpose. Throughout my sessions, I was repeatedly struck by her exceptional ability to remember seemingly minute details I’d long forgotten I mentioned. Paula takes those details and formulates a profoundly simple, but meticulously designed, road map for change. Her straightforward and candid style is always compassionate. She masterfully balances honesty with kindness. Yet, without reservation, she will always impart the most appropriate perspective needed for growth. Today, I am living the personal and professional life we co-authored during our coaching sessions. I enthusiastically recommend her services to anyone, at any stage in life-seeking real, conclusive life change.”

Jil Di Rito,Inside Sales & Marketing Coordinator at Meritech


Ready to Change Your Life?

How to Make Money Now

Design Your Business Niche’

Design your niche

Design Your Business Niche’ – this unique marketing strategy helps you identify your business niche and develop a plan to make money now.


  • How to Identify Your Niche’ Market
  • Elements of Timing: stages/cycles of life and business
  • Develop a Realistic Niche Marketing Plan

How It Works


Idea & Structure


Design Your Business Niche'


Design Financial Goals

What Women Say

Working with Paula as my Executive Coach has taken my career to a whole new level. Being able to design my life, and my business niche has opened many doors to new opportunities. If you are at a crossroads, I highly recommend the Design Your Life Academy.”

-Renora Orr, CFP

Ready to Change Your Business?

Planning with Profitability in Mind

The Power to Produce

Planning with Profitability in Mind — this energetic learning experience helps you take action regarding business financial goals. Women evaluate their assets to leverage those assets for optimal profitability.  At this stage, you are equipped with confidence, a plan and the power to produce profit.


  • Master blueprint for consistent cash flow
  • Identify revenue streams
  • Convert more leads to cash
  • Interpret financial statements: balance sheet, etc.

This course will complete your program and you will have an integrated plan to grow your business.  Financial formulas have been included in each module resulting with a complete financial plan that includes personal and business short/long-term goals.

Power to produce

How It Works


Integrating Financial Objectives


Financial Stratagems


Implementation Blueprint

What Women Say

It gives me great pleasure to recommend Paula Washington, we met by design. I was giving her medical advice little did I know she would actually helped me focus, structure my new business venture, and transition my company with her expertise. I have personally experience Paula displaying excellent levels of foresight, commitment, respect, and dedication towards her clients (including me).

-Dr. Kim Leonard Mwansa

Ready to Super Charge Your Business?

Program Delivery

  • Course Manual

  • eSeries: The Power to Produce

  • Strategic Partner Initiative

  • Live and Virtual Events

  • Lunch N Learns

  • Seminars & Symposiums

  • Exclusive Dinners/Retreats

  • Alumni Celebrations